Ultra-soft knit construction for all-day comfort
This is not your typical flannel. We swapped the stiff, rigid woven fabrics from traditional flannels with our luxurious knitted fabric that’s insanely comfortable from your first wear…and forever after. Infused with luxurious rayon so even your softest tee will be jealous.

Natural stretch for freedom of movement
Flannel-inspired fit without the stiffness of traditional woven shirts and that has 4-way stretch so it’ll never constrict your movement.

Patterned exterior with elegant interior detailing
The pattern-forward exterior delivers classic button-up styling, while the striped, color-matched interior adds an unexpected accent when worn open or with rolled cuffs.

More premium features
Everything you expect from a timeless flannel at a price point our CFO said “is way too low”: stand collar, button placket, chest pocket, and button cuffs. Plus, one big thing you won’t find from the other $150 luxury flannel guys: knitted fabric construction that’s infinitely more relaxed and wearable.

Composition
Fabric: 62% Polyester, 33% Rayon, 5% Spandex

Sizing
Size down if you want a tighter, more athletic fit or plan to wear next to skin. Fits a bit looser to allow for layering as an overshirt.

How It Fits
True to size with a comfortable, easy fit through the chest and body. Designed to feel relaxed without looking baggy or oversized.

How It Feels
Soft, knitted texture, and midweight so it's perfect for year-round use. Ultra soft knitted fabric stretches to move while retaining its shape. 

Care
Machine wash warm. Do not bleach. Tumble dry low. Cool iron if needed. Do not dry clean.