Give your loved ones the gift of choosing their OWN gift with a virtual gift card. PROS to giving a gift card: 1. It's impossible buy the wrong size. 2. The giftee feels empowered by the seemingly endless possibilities. 3. It's virtual, so there's no need for wrapping paper (: CONS to giving a gift ...card: 1. They can re-gift it (ouch) 2. You can't scratch off the price tag...they know EXACTLY how much money you spent on their gift. 3. It's virtual, so there's no need for wrapping paper ):